We all know how important it is to make a good first impression. So why would you only spot check your leasing teams by sporadically shopping them? CallMaX has a better solution with continuous performance scoring of leasing team interactions with prospective residents, all made possible with PSI Leasing.
Performance Scoring Index (PSI) provides apartment community management valuable insights on recorded conversations between leasing team members and prospective residents. These responses are recorded by the CallMaX Tracking service and CallBaX service then graded by trained CallMaX call scorers who provide an unbiased review.
Customizable Scoring Criteria
Each call is graded using a set of criteria based upon a number of multifamily-relevant categories including greeting, leasing needs identification, leasing lead follow up, leasing lead closing steps and fair housing. CallMaX provides predefined categories based on extensive research that can be used to compare against industry benchmarks. The management company can customize the scoring criteria as desired, change the weighting assigned to each question and also adjust the scoring thresholds that determine is a call is good, average or poor.
Once the recorded conversations are scored, the results can be reported by company, region, property, score type, user and time period, and can be compared to industry-wide averages. The monthly reports will include a portfolio snapshot as well as highlights from the previous two months to provide a comprehensive view of your team‘s overall performance.
While PSI can be used to identify training opportunities, it can also be used to identify and reward star performers. Management has the ability to send award certificates to employees each month to acknowledge leasing super stars for stellar performance.
PSI enables property management executives to monitor and improve one of the most impactful areas of their business financially: The leasing staff’s ability to get prospects to sign new leases.
Would you like to learn more about how PSI can improve your team‘s performance? Please Schedule a demo and one of our sales consultants will gladly show you how PSI works.