MaX~LEASING is a unique and comprehensive set of services and features designed to help you maximize and expand your marketing efforts and leasing activity. From tracking your marketing effectiveness, to creating effective keyword texting campaigns, to amping up your lead response activity, to enabling interactive chat and text capabilities right on your agents‘ desktops, MaX~LEASING has it all. And the powerful and easy-to-use data analysis tools will deliver the business data you need to make the most of every marketing dollar.
CallBaX: Lead Follow-up Automation
Are all of your very important (and expensive) leasing leads being followed up on? CallBaX, another CallMaX innovation, will not only answer this question, it will help you make sure they are. This major advance in process automation makes it easy for your leasing staff to do their most important job – follow up with leads and sign leases! By using CallBaX, a leasing agent can quickly and effectively go through their daily follow-ups. CallBaX even places the calls for them! And since the entire process is managed by CallBaX, you get detailed reports of all leasing lead follow-up activity – even recordings of your agents talking with prospects. You‘ll not only know for sure that your important leads are being handled, but you‘ll know how and by whom as well. Now that‘s CallMaX innovation at work!
Live Chat, Text, Web
Today‘s multifamily customer is on the go. You need to go with them! CallMaX helps you do that with real-time chat and texting right on your agents‘ desktops! Imagine the new marketing and outreach possibilities you‘ll dream up when you can put prospects and agents in communication at any time and at any place the prospect chooses. It‘s the must-have solution for today‘s on-the-go customers. We even have a web-chat module that you can incorporate right into your community website that allows active prospects the opportunity to chat with your leasing staff right then and there.
Keyword Text Campaigns
Make it easy for your prospects and even your residents to reach out and contact you! With a MaX~LEASING text number and your own choice of keywords, you can easily create powerful marketing campaigns that get prospects interested in your community. Use this on your ’Resident Referral‘ sign to energize your referral program. And with the MaX~LEASING chat and texting feature, you can do more than just provide an automatic response. You can engage and communicate with prospects and residents the very moment they respond to your ad. The best part is that it‘s so easy to do! You can create the entire campaign yourself right on the CallMaX website. And of course we have the analysis tools to let you know how effective your campaigns were.
Performance Scoring Index Leasing (PSI Leasing)
Performance Scoring Index (PSI) provides apartment community management valuable insights on recorded conversations between leasing team members and prospective residents. These responses are recorded by the CallMaX Tracking service and CallBaX service then graded by professional and trained CallMaX call scorers who provide an unbiased review.