News & Events

CallMaX Launches PSI Leasing for Continuous Performance Scoring of Multifamily Leasing Professionals

CallMaX Performance Scoring Index Now Supports Leasing, Maintenance and Courtesy

ATLANTA, APRIL 5, 2016 – CallMaX, the leader in innovative answering and communication services for the multifamily industry, launches Performance Scoring Index Leasing, for continuous performance scoring of leasing professionals based on recorded conversations with prospective residents. PSI Leasing helps property management companies and apartment owners identify leasing training needs, support employee assessments and recognize star performers across their portfolio.

“We all know that there is only one opportunity to make a first impression. Since leasing team members represent their apartment communities to potential residents, it is imperative that the impressions they make on callers are the right ones,” said David Clarke, president of CallMaX. “While it is a common practice in multifamily to evaluate leasing performance, that evaluation is typically limited to only one call over a long time period. PSI Leasing now makes it possible to shine a light on the quality of interactions between leasing professionals and prospective residents on an ongoing basis.”

PSI Leasing provides apartment management ongoing insights from recorded conversations between leasing professionals and valuable prospects. The scoring questions used to evaluate leasing team performance can be customized and weighted according to the individual needs of the management company. Trained CallMaX scorers grade calls based upon a number of categories including greeting, identifying leasing needs, lease closing, lease follow up and Fair Housing. Once graded, the scores can be reported by company, region, property, score type, user and time period, and can be compared to industry-wide averages. Management is also provided the ability to send award certificates to leasing professionals each month to acknowledge super stars and motivate their teams.

“PSI Leasing assesses inbound and outbound leasing calls, which helps to cover the complete sales process of a lease,” said Clarke. “With the knowledge gained from PSI Leasing, apartment owners and operators can improve staff performance and increase lead conversions through better handling of leasing calls. And just as important, this performance scoring service also includes monitoring for compliance with Fair Housing guidelines, leasing objectives and corporate policy initiatives.”

CallMaX launched PSI Service for maintenance and courtesy teams in January 2016, after a successful pilot program with several national property management companies. The addition of PSI Leasing to the CallMaX PSI offering gives management companies a comprehensive view of both the sales and service delivery side of their business.

About CallMaX

CallMaX is the leader in innovative answering services, leasing tools and communications solutions exclusively for the multifamily industry. During its 13 years of service, CallMaX has built a reputation as the leading provider of creative, unique, and highly effective solutions and now serves more than one million units nationwide. CallMaX has fundamentally changed the “answering service” into a powerful marketing, lead management and complete call and contact management solution second to none. For more information about CallMaX and its solutions for multifamily, visit

Media Contact:
Kelly Quattlebaum
Tel: 770.919.9771